I’m Yu Hao, a full-stack product designer and design mentor.

With 9+ years of industry experience, I’m recognized for experimentation, informed risk-taking, and aligning design with user and business goals. At MicroStrategy, I lead end-to-end projects, collaborating with C-suite executives to deliver impactful results.

As a design mentor, I’ve mentored 100+ mentees across 10+ countries over the past 4 years via platforms like ADPlist and CareerFoundry. More proundly, I’m also an author with 30k+ social media followers and a sci-fi award winner, consistently integrating storytelling into my work.

MicroStrategy AI for BI Suite

AI Dashboard

Data Whisperer

AI Bot

As a core designer of MicroStrategy’s AI/BI products, I have played a pivotal role in rolling out Data Whisperer (Auto Answers), Auto Dashboard, Auto Modeling, and AI Bot, from concept to implementation. This initiative positioned MicroStrategy as a first-to-market pioneer in AI-powered business intelligence. These efforts resulted in a 165% quarter-over-quarter growth in AI-related revenue opportunities, clearly demonstrating the impact of design on driving AI adoption and boosting business outcomes.

AI/BI
Generative AI
Design Leadership
👉 Link to the products

MicroStrategy Lightning Rewards

From November 2022 to May 2023, I led the end-to-end UX design for the Lightning Rewards platform, spanning mobile, web, and browser extensions.

This key initiative, directly championed by the Chairman of the Board, Michael Saylor, aimed to integrate Bitcoin into enterprise solutions. The platform seamlessly integrates with Salesforce, Zoom, and Adobe, delivering secure, instant rewards that significantly enhance user engagement.

Crypto
Design Leadership
Full platforms
👉 Link to exectuive presentation

MicroStrategy Distribution Services

MicroStrategy Distribution Services provides high-volume, high-efficiency report distribution to various devices in a variety of formats.

The original product functioned reasonably for its time, but it has begun to lose efficacy as our customers’ needs have changed. I led the research and design effort to re-imagine a modern experience for the distribution services.

Strategic Design
Design Research
Desktop Design
Mobile Design
Read the full case study →
password required

MicroStrategy Cloud Intelligence

During the COVID-19 pandemic, the world underwent profound changes. MicroStrategy swiftly transitioned from on-premise software to SaaS to adapt to the new contactless environment.

As part of this transformation, I led the development of a turnkey solution that reduced HyperIntelligence deployment time from hours to under 5 minutes.

SaaS
Cloud
End to End Design
Read the full case study →
password required

Personalized Analytics Experience

MicroStrategy Library is an interactive application that provides robust reporting and analysis capabilities across web, iOS, and Android devices.

When I joined the team in 2016, one of my key objectives was to create a more personalized experience. As a product designer, drove efforts to provide a comprehensive solution to customers.

Web Design
Mobile Design
Accessiblity
Read the full case study →
password required

Daddy-Long-Legs’ Mailbox

My volunteer project to care for left-behind kids in China

Cortana Skills

Hey, Cortana! Please find me a ride to the movie theater in 5 minutes.

Life Adventure

A localized homepage design for the Asian market